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Changing Attitudes towards the Cold


This report sets out the findings of a survey of the attitudes and behaviour towards keeping warm among 267 older people in County Durham. The survey was funded with a grant from the Eaga Partnership Charitable Trust. It was carried out by Attend Rights to Warmth. Attend, formerly the National Association of Hospital and Community Friends, is a community-based health charity. Attend undertook the project with support from BrandEnergy Research and Age Concern Durham County. It was carried out in April 2008, after significant increases in energy prices early in the year, but before \the larger increases announced in July and August. The ‘Rights to Warmth’ initiative is, in parallel, undertaking a social marketing campaign in the county to alert older people to the damage to their health that can be caused by living in cold conditions.